SmartWool

SmartWool are named so because that is what they are; by name and nature, so let their clever wool take you on an adventure. Extreme comfort for your feet, in addition to head and hands. SmartWool Merino wool products combat heat, smell and blisters.

SmartWool socks are made by “wool geeks”, using sheep living in the Southern Hemisphere, where hot summers and harsh winters demand an adaptable coat. The sheep can graze on thousands of acres of varied terrain so the wool is already well introduced to the elements any hiker might face even before it has been trimmed off the sheep.

Comfortable in all weathers and terrains, your feet will feel cared for and comfortable. SmartWool socks have stylish colours and designs available, making their socks not only technical but also fashionable. Not just tip of toes to ankles, SmartWool will make your whole self feel better and put a smile on your face.

Smartwool are one of the leading companies in the outdoor world that want to 'affect positive change in the world within which we live, play and do business.'

The Merino sheep that are used for Smartwool products are outside roaming every day of the year in sunshine, rain, hail and snow! They are not kept in a flat boring field - you will find these sheep on the mountain tops in New Zealand! This ensures that the quality of the wool is at its best, due to the conditions the sheep live in all year round, no matter what time of the year you wear Smartwool socks and clothing it will react accordingly and give you the best warmth in cold temperatures and breathability in warmer temperatures.

Smartwool don't just look after the sheep to sell their socks, they also run programs to help in the world we live in. They run The Smartwool General Advocacy Fund which is a non-profit organization that helps get children into the outdoors and educating them about environmental stewardship. Their company ethos makes them very special and it is a pleasure to showcase their products in our Simply Hike Smartwool collection.